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Yet another New York Times article, this time from way back in October.

Thriftiness on Special in Aisle 5

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“Grocery chains see their role as teaching consumers how to whip up low-cost meals. The stores have long offered recipes and shopping tips, of course, but nowadays they are adopting a relentless focus on value.

On its Web site, Hy-Vee, a supermarket chain in the Midwest, offers ways to feed a family of four for $8 or less. To make pork chop dinner, Hy-Vee recommends four pork chops, one package of apple sauce, some frozen vegetables and “Hy-Vee 5 cheese Texas toast.” Total cost: less than $2 a person.”

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This is a great article about how retailers are trying to teach consumers how to be thrifty, but the above mention of an $8 meal as a means of being frugal struck me as funny. $8 x 7 dinners is $42…which is more than some people’s budget for ALL meals for the entire week.